The Science of Emotions

How emotions shape memory, behaviour and brand experience.

Why emotions matter?

Since the pandemic and global shifts, emotion has become the central driver of consumer behaviour.

People don’t just make rational choices, but they connect through feeling.

Feeling = remembering

Beautiful branding is not enough. If someone doesn’t feel something, they won’t remember it. And emotion is a key to memory, behaviour and loyalty.

What emotions do.

Emotions help brands:

• Shape buying behaviour
• Create community
• Differentiate in saturated markets

Emotion becomes the reason people remember, connect and commit.

Body: the home of the sensory experience.

Emotions are first experienced in the body through sensation.

Activating the senses (sound, scent, texture, light, taste, energy), helps regulate stress, open emotional receptivity and connect memory.

Brands that tap into emotions create unforgettable experiences.

Design experiences people will feel.

Emotions is how we remember, connect and choose.

At House of Jiriki, we create multisensory brand and event experiences that make your audience feel and remember you.