Since the pandemic and the polycrisis that followed, emotion has become the central driver of all consumer behaviour.
How we shop, what we buy, and the brands we align with are no longer just rational decisions, they are emotional ones.
As WGSN states in their Future Consumer 2027 forecast:
“Your success will be determined by how your future consumers react to your brand’s narrative, products, and the experiences you create.”
FEELING = REMEMBERING
You can have the most beautiful branding in the world, but if your audience doesn’t feel something, they won’t remember it.
At House of Jiriki, we specialise in designing experiences that awaken the senses and stir emotion, leaving a lasting imprint that your audience carries with them, not just in their minds, but in their bodies.

Why emotions matter in brand experience
In a world of endless content and constant stimulation, what people truly crave is feeling.
Emotions
are how we remember
Emotions
shape buying behaviour
Emotions
turn customers into community
the most powerful brand differentiator in a saturated market
Our approach blends soul and strategy to create emotionally intelligent experiences.
From luxury activations to intimate rituals, every detail is designed to be felt.
We don’t just create beautiful events.
We help your brand become emotionally unforgettable.
body
feels + processes sensation
Nourish the nervous system:
• Tap into the senses: sound, scent, texture, taste, light
• Regulate stress through immersive environments
• Slow the nervous system and open the emotional field
• Build safety before asking for attention or connection
mind
feels + processes narrative
Align thought with meaning:
• Evoke memory, imagination, and insight
• Guide participants into meaning: Why does this matter?
• Invite intention-setting, story-sharing, or guided reflection
• Align brand messaging with emotional clarity
soul
feels + processes identity
Anchor brand to essence:
• Activate resonance, symbolism & inner truth
• Use ritual to connect to purpose, legacy, and collective meaning
• Create emotionally charged memories that live in the body
• Turn a moment into a milestone
How This Supports your Brand:
༄ Body-led design makes people feel safe, soothed, and receptive.
༄ Mind-led storytelling makes your product meaningful.
༄ Soul-led rituals make your brand unforgettable.
This is why our activations convert.
Because the nervous system remembers. The heart responds. The soul commits.
LET’S DESIGN AN EXPERIENCE PEOPLE WILL FEEL.
